CHIMEI, the world’s largest vendor of ABS, PMMA and optical sheets, today announced a new visual identity and slogan, “A Step Up”, as part of its global expansion efforts. CHIMEI’s new look and message are inspired by how the company's leading performance materials boost the quality of a growing range of global customers’ products.

“This rebranding effort demonstrates our redoubled determination to serve

global markets, by contributing to our customers’ and partners’ success, and driving advancements across industries,” said CHIMEI President, Chao Lin-yu. “Now is the time for CHIMEI to step up and take our commitment to our global customers and partners to the next level.”

“We have always strived to empower our customers’ product development through collaborative R&D. Now, through our new Client-Side Innovation™ working methodology, we are laser-focused on making our global customers’ products stand out, to boost their business,” the President added.

Through Client-Side Innovation™ CHIMEI has enabled its customers to enter first-tier markets, secure OEM contracts with premium brands, reach a new peak in golf ball performance, produce the world’s narrowest screen bezels, meet the highest food contact safety standards in the world, and much more.

CHIMEI also highlighted its renewed commitment to meeting the world’s most stringent health, safety, and environmental regulations, to offer truly global solutions. CHIMEI’s current green initiatives include targeting 80% reclaimed water usage in all production processes, 80% energy self-sufficiency via solar power and natural gas power generation, 98% sludge waste reduction, and 36% reduction in greenhouse gas emissions.

In addition to the launch of its new visual identity and slogan, CHIMEI this year celebrated the 60th anniversary of its founding. The company promised to continue to consistently supply responsibly produced performance materials, and to take on its duty to support the environment, and the whole of society.